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Monthly Archives: August 2009
Tony H. (CEO of Zappos) on Twittering.
“Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, it’s … Continue reading
Posted in Social Marketing
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Live Storytelling.
The Moth Radio Hour (true stories told live) http://www.themoth.org is an awesome new show that I heard this weekend on NPR. You can check out the 5 pilot shows @ http://bit.ly/3HHEL3. The concept is to feature true stories told live on … Continue reading
Posted in Branding & Marketing
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Going Big.
This week’s theme on the radio show “This American Life” www.thisamericanlife.org is about “Going Big.” Ira Glass, the host of the show, profiles three stories about people and programs that take grand, sweeping approaches to solving problems. The first story … Continue reading
Posted in Social Causes
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10 attributes that early childhood education programs should be communicating.
The National Association for the Education of Young Children (NAEYC) has developed 10 standards that outline what all preschools, child care centers, kindergartens, and other early childhood education programs should provide to successfully nurture young children. Not every parent will … Continue reading
Posted in Early Childhood Edu.
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Changing the World One School at a Time.
According to Greg Mortenson and David Oliver Relin, authors of the New York Times bestseller – Three Cups of Tea, more than 145 million of the world’s children are deprived of education due to poverty, exploitation, slavery, gender discrimination, religious … Continue reading
Posted in Social Causes
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“Edupunks” are Transforming American Higher Education
College tuition has gone up more than any other good/service since 1990. Check out the article in September’s Fast Company Magazine highlighting how web-savvy “Edupunks” are trying to change this/transform American Higher Education – http://bit.ly/vFVHP
Posted in Higher Education
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Needs & Wants of the Millennial Generation
One way that I describe the process of marketing is that first you need to identify your target markets, then you need to determine the needs and wants for those target markets, and then you need to speak to those … Continue reading
Posted in Branding & Marketing
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More Companies Use Social Networking
I am a big fan of the radio show Marketplace (http://marketplace.publicradio.org) from American Public Media that airs on NPR. This morning there was an interesting story on companies like Ford and Southwest Airlines that are getting more serious about using … Continue reading
Posted in Social Marketing
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