Monthly Archives: October 2009

Volkswagen demonstrates how to do cause marketing that works.

Posted on October 12, 2009 by Matt

Through a series of short “social experiment” videos that were uploaded to YouTube, Volkswagen is demonstrating how to both positively impact their brand image and change the world at the same time. The concept behind the videos is that you … Continue reading →

Posted in Social Marketing | Leave a comment

Tribute to Hal and Arlene Dorf from Northern Michigan University.

Posted on October 7, 2009 by Matt

Last week I had the opportunity to attend a special tribute event for Hal and Arlene Dorf at Northern Michigan University in Marquette, Michigan. Hal was a former professor of mine in the College of Business at NMU, and this … Continue reading →

Posted in Higher Education | Leave a comment