Volkswagen demonstrates how to do cause marketing that works.

Through a series of short “social experiment” videos that were uploaded to YouTube, Volkswagen is demonstrating how to both positively impact their brand image and change the world at the same time. The concept behind the videos is that you can change peoples’ behavior for the better by making it fun. They call it the “Fun Theory.” One of their videos was viewed over 1.5 million times in 4 days. I see lots of applications for this in the educational arena from a marketing perspective and a social cause perspective. How about you? Check out more info at – http://bit.ly/43pIcO