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Author Archives: Matt
Can You Live in That Moment?
Welcome to 2012! It’s Monday, January 9, and the last bowl game of the 2011 college football season is about to wrap up this evening – Alabama versus LSU. I am a huge fan of college football, so it’s only … Continue reading
Posted in Leadership
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Creativity and design can change the world!
Are you a creative person? Do you believe that through creativity and design, you can positively impact culture, the world, peoples lives? Not sure? Here are three documentaries available on DVD that cover a broad range of creative topics from … Continue reading
Posted in Creativity
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Transformative Experiences.
As Director of Marketing at the University of Michigan, a primary focus for me involves providing creative ideas, strategies and solutions that will advance the global brand for U-M. In a large and decentralized organization like U-M, it takes a … Continue reading
Posted in Life and times at U-M
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Inner Landscape of Beauty
For Krista Tippet fans (NPR – Being) a replay broadcast this weekend on the Inner Landscape of Beauty and Irish poet and philosopher John O’Donohue Bennacht (Blessing) This is an awesome show about life, leadership, creativity, imagination and beauty. Definitely … Continue reading
Posted in Authors and Books
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The Power of Repetition.
In the book Advertising and the Mind of the Consumer, authors Max Sutherland and Alice Sylvester ask these questions – “Why is it so difficult to be introspective on advertising and how it influences us?” Their conclusion – as marketers, … Continue reading
Posted in Branding & Marketing
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Teaching philosophy – ask better questions and tell better stories.
A couple of months ago, I was speaking with Dr. Wally Metts who chairs the Department of Communications and Media at Spring Arbor University. He described his teaching philosophy this way – “To help students ask better questions and tell … Continue reading
Posted in Branding & Marketing
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Incredible story on Urban Prep Charter Academy in Chicago.
On Friday night ABC World News ran an awesome story about Urban Prep Charter Academy in Chicago – www.urbanprep.org. The high school has been open for only 4 years, and all 107 students from their first graduating class have been accepted … Continue reading
Posted in K12 Education
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Leading and managing teams.
My life, my focus and my passion centers on this concept: that we can impact culture through the development of creative ideas and creative communications. While the road to developing creative solutions begins with passion, it also requires a rich … Continue reading
Posted in Leadership
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Volkswagen demonstrates how to do cause marketing that works.
Through a series of short “social experiment” videos that were uploaded to YouTube, Volkswagen is demonstrating how to both positively impact their brand image and change the world at the same time. The concept behind the videos is that you … Continue reading
Posted in Social Marketing
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Tribute to Hal and Arlene Dorf from Northern Michigan University.
Last week I had the opportunity to attend a special tribute event for Hal and Arlene Dorf at Northern Michigan University in Marquette, Michigan. Hal was a former professor of mine in the College of Business at NMU, and this … Continue reading
Posted in Higher Education
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