Category Archives: Branding & Marketing

In the book Advertising and the Mind of the Consumer, authors Max Sutherland and Alice Sylvester ask these questions – “Why is it so difficult to be introspective on advertising and how it influences us?” Their conclusion – as marketers, … Continue reading →

A couple of months ago, I was speaking with Dr. Wally Metts who chairs the Department of Communications and Media at Spring Arbor University. He described his teaching philosophy this way – “To help students ask better questions and tell … Continue reading →

The Moth Radio Hour (true stories told live) http://www.themoth.org is an awesome new show that I heard this weekend on NPR.  You can check out the 5 pilot shows @ http://bit.ly/3HHEL3.  The concept is to feature true stories told live on … Continue reading →

One way that I describe the process of marketing is that first you need to identify your target markets, then you need to determine the needs and wants for those target markets, and then you need to speak to those … Continue reading →

I heard an interesting story on NPR this morning about the country of Norway and how they are bucking the trends of most countries during these difficult financial times.  Apparently they have a $400 billion fund from oil and gas … Continue reading →

Back in the late 1990s I had the opportunity to hear Jim Collins speak at a conference in Chicago.  During Jim’s presentation he referred to a section from his first blockbuster book – Built to Last called BHAGS (Big Hairy … Continue reading →