Category Archives: Social Marketing

Through a series of short “social experiment” videos that were uploaded to YouTube, Volkswagen is demonstrating how to both positively impact their brand image and change the world at the same time. The concept behind the videos is that you … Continue reading →

“Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, it’s … Continue reading →

I am a big fan of the radio show Marketplace (http://marketplace.publicradio.org) from American Public Media that airs on NPR.  This morning there was an interesting story on companies like Ford and Southwest Airlines that are getting more serious about using … Continue reading →