Through a series of short “social experiment” videos that were uploaded to YouTube, Volkswagen is demonstrating how to both positively impact their brand image and change the world at the same time. The concept behind the videos is that you can change peoples’ behavior for the better by making it fun. They call it the “Fun Theory.” One of their videos was viewed over 1.5 million times in 4 days. I see lots of applications for this in the educational arena from a marketing perspective and a social cause perspective. How about you? Check out more info at – http://bit.ly/43pIcO

“Think of each tweet as a dot on a piece of paper. Any single tweet, just like any single dot, by itself can be insignificant and meaningless. But, if over time, you end up with a lot of tweets, it’s like having a lot of dots drawn on a piece of paper. Eventually there are enough dots for your followers to connect them together. And if you connect the dots, in the aggregate it paints a picture of you and/or your company, and it’s that total picture that is your brand.” – Tony Hsieh, CEO of Zappos

I am a big fan of the radio show Marketplace (http://marketplace.publicradio.org) from American Public Media that airs on NPR.  This morning there was an interesting story on companies like Ford and Southwest Airlines that are getting more serious about using social networking and are changing corporate culture to do it.  Check the story out at http://bit.ly/lZHfJ.